Pearson Knowledge Technologies'
WriteToLearn Named Finalist in Software & Information Industry
Association's 2007 Codie Awards
Recognized in "Best Online Instruction Solution"
Category
BOULDER, Colo. - Jan. 30, 2007
- Pearson Knowledge Technologies today announced that
WriteToLearn™, a Web-based learning tool that helps students
develop writing and reading comprehension skills, is a finalist in the
Software & Information Industry Association's (SIIA) 22nd Annual
Codie Awards. WriteToLearn is honored in the "Best Online
Instruction Solution" category.
The Codie Awards recognize 72 categories of outstanding products and
services. This year's finalists represent an impressive array of
technology and business excellence, passion and success. They were
chosen from more than 1,200 nominations, submitted by more than 600
companies - breaking the record set in the 2006 awards.
The "Best Online Instruction Solution" category recognizes the
best educational Web site designed to provide instructional support for
preK-12 students, teachers and administrators.
With WriteToLearn, students practice essay writing and summarization
skills, and their efforts are measured by the state-of-the-art Knowledge
Analysis Technologies™ (KAT) engine, which automatically evaluates
the meaning of text by examining whole passages. The KAT engine is a
unique automated assessment technology that evaluates the meaning of
text, not just grammatical correctness or spelling.
"Research shows that the guided practice with immediate feedback
provided by WriteToLearn improves student reading comprehension and
writing skills, which are critical for success," said Lynn
Streeter, president, Pearson Knowledge Technologies. "We are
excited to have our innovative online tool recognized by the information
technology industry."
In the next step of the Codie Awards process, SIIA members will select
winners in each category. The 2007 Codie Awards will be presented on
April 17 at the Palace Hotel in San Francisco. For a complete list of the
2007 Codie Award finalists, visit
www.siia.net/codies/2007/finalists.asp.
"The 2007 Codie finalists represent real winners, even at this
stage of the contest," said Ken Wasch, president, SIIA.
"Competition is fiercer than ever, and that makes selection as a
Codie finalist a real achievement. All the companies on this year's
list should feel justifiably proud of their recognition."
WriteToLearn is available from Pearson Assessments, Pearson Digital
Learning, Pearson Prentice Hall and Apple (as part of the Apple
Digital Learning Series for middle and high school language arts).
For more information about WriteToLearn, visit
www.WriteToLearn.net.
About the Software & Information Industry Association
The Software & Information Industry Association (SIIA) is the
principal trade association for the software and digital content
industry. SIIA provides global services in government relations,
business development, corporate education and intellectual property
protection to more than 800 leading software and information companies.
For further information, visit
www.siia.net.
About Pearson Knowledge Technologies
Pearson Knowledge Technologies (www.PearsonKT.com) is the
developer of products and services
based on a unique automated text analysis technology that evaluates the
meaning of whole passages. The company's Knowledge Analysis Technologies
(KAT) engine immediately measures writing and content in a way that
simulates a skilled human grader and encourages better subject
knowledge. Pearson Knowledge Technologies' writing and reading skills
products, such as WriteToLearn, Intelligent Essay Assessor and Summary
Street, use the KAT engine to help improve writing, reading and
comprehension skills, as well as build content knowledge for education
and other markets.
Pearson Knowledge Technologies is a
business of Pearson Education (www.pearsoned.com), the
world's largest integrated education company, which in turn is part of
Pearson (NYSE: PSO), the international media company. Pearson's other
primary operations include the Financial Times Group and the Penguin
Group.
For more information, press only:
Lisa Wolfe, L. Wolfe Communications, 773-325-9935, lwolfe@lwolfe.com
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