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PRESS RELEASE

FOR IMMEDIATE RELEASE

WriteToLearn Named Finalist in Association of Educational Publishers 2007 Distinguished Achievement Awards

Pearson Knowledge Technologies' Web-Based Learning Tool Builds Writing and Reading Comprehension Skills

BOULDER, Colo. - April 10, 2007 - Pearson Knowledge Technologies today announced that WriteToLearn™, a Web-based learning tool that helps students develop writing and reading comprehension skills, is a finalist in the Association of Educational Publishers (AEP) 2007 Distinguished Achievement Awards Program. WriteToLearn is recognized in the category of "Curriculum: Reading and Language Arts, Web Sites, Grades 6-8."

The Distinguished Achievement Awards recognize the best educational materials - such as books, periodicals, educational toys and software - within subject categories and by audience. Products that are selected by initial screening judges go to final judging, where a panel reviews and certifies all winners and finalists. The 2007 AEP award winners will be announced at the Awards Banquet and Gala on June 12 in Washington, D.C.

With WriteToLearn, students practice essay writing and summarization skills, and their efforts are measured by the state-of-the-art Knowledge Analysis Technologies™ (KAT) engine, which automatically evaluates the meaning of text by examining whole passages, not just grammatical correctness or spelling.

"As adoption of WriteToLearn continues to grow, educators tell us and research demonstrates that students are using our product to make significant gains in reading comprehension and writing skills," said Lynn Streeter, president, Pearson Knowledge Technologies. "We are proud to have WriteToLearn recognized by the educational publishing industry."

For more information about WriteToLearn, visit www.WriteToLearn.net.

About AEP
The Association of Educational Publishers (AEP), founded in 1895, is a national, nonprofit association devoted to serving and advancing the supplemental educational publishing industry. Its membership represents the many facets of the educational publishing community including publishers, service providers, nonprofit associations, schools, researchers and freelance contributors. With the rapid growth of new educational technologies, AEP members are at the forefront of delivering progressive, educational products and services that address individual learning needs and differences. Please visit www.AEPWeb.org for more information.

About Pearson Knowledge Technologies
Pearson Knowledge Technologies (www.PearsonKT.com) is the developer of products and services based on a unique automated text analysis technology that evaluates the meaning of whole passages. The company's Knowledge Analysis Technologies (KAT) engine immediately measures writing and content in a way that simulates a skilled human grader and encourages better subject knowledge. Pearson Knowledge Technologies' writing and reading skills products, such as WriteToLearn, Intelligent Essay Assessor and Summary Street, use the KAT engine to help improve writing, reading and comprehension skills, as well as build content knowledge for education and other markets.

Pearson Knowledge Technologies is a business of Pearson Education (www.pearsoned.com), the world's largest integrated education company, which in turn is part of Pearson (NYSE: PSO), the international media company. Pearson's other primary operations include the Financial Times Group and the Penguin Group.

For more information, press only:
Lisa Wolfe, L. Wolfe Communications, 773-325-9935, lwolfe@lwolfe.com


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